Exhibition Highlights: A Bellwether for Southeast Asia’s Industrial Upgrading
From June 4 to 7, 2025, the Indonesia Jakarta International Industrial Week—Southeast Asia’s largest industrial event—kicked off grandly at the Jakarta International Expo Center. With the theme “Smart Industry · Green Future,” this year’s exhibition attracted 1,027 enterprises from 32 countries worldwide. The Chinese delegation, with 216 participating companies, ranked second only to the host Indonesia. As a leading player in China’s packaging machinery sector, Shanghai Longying was invited to showcase its core product, the LY-300 Transparent Film 3D Packaging Machine, competing alongside global giants like ABB and Siemens in the 40,000-square-meter exhibition area, demonstrating the innovation strength of “Made in China” to global clients.
During the event, the Jakarta International Expo Center welcomed over 72,000 professional visitors, with 68% hailing from Indonesia’s food and beverage, pharmaceutical, cosmetics, and personal care industries. As Southeast Asia’s largest economy, Indonesia leads regional growth with an annual GDP increase of 5%. Its packaging market is projected to exceed $12 billion by 2025, emerging as one of the world’s fastest-growing emerging markets. Shanghai Longying seized this strategic opportunity, leveraging the exhibition to deeply connect with local demand and lay a solid foundation for future market expansion.
III. Market Resonance: From Tech Showcase to Business Breakthroughs
Thanks to its differentiated technological advantages, Shanghai Longying secured cooperation intentions with 12 enterprises from Indonesia, Malaysia, and Thailand, spanning the food, pharmaceutical, and cosmetics sectors:
-
Food Industry: A technical cooperation memorandum was signed with Indomie, Indonesia’s largest instant noodle manufacturer. Plans are underway to customize a packaging solution with an automatic desiccant feeding module to address oxidation issues of fried foods in humid environments. This solution is expected to extend Indomie’s product shelf life by 20% and reduce annual losses by over $5 million.
-
Pharmaceutical Industry: A full-color printed film application agreement was reached with Guardian, a leading Malaysian pharmacy chain. High-resolution printing technology will directly display drug ingredients and usage instructions on packaging films, replacing traditional paper inserts. This initiative is set to reduce paper consumption by 30 tons annually while meeting the FDA’s strict requirements for pharmaceutical labeling.
-
Cosmetics Industry: A tearable anti-counterfeiting pull-tab structure was developed for Mistine, a renowned Thai cosmetics brand. This “open-and-damage” physical design effectively curbs rampant counterfeiting in Southeast Asia. The technology has been filed with Indonesia’s Patent Office, marking Shanghai Longying’s first intellectual property layout in the region.
Notably, Shanghai Longying’s modular customization service, launched during the exhibition, garnered strong interest. Clients can select over 20 value-added features—such as bio-based plastic adapters and color mark tracking systems—enabling “standardized equipment + personalized configuration” flexibility. This model attracted PT. Mitra Jaya, a local Indonesian packaging equipment agent, and both parties have initiated feasibility studies for establishing a technical service center in Jakarta, aiming for localized support by 2026.
Paradigm Innovation for “Made in China” Going Global
Shanghai Longying’s success at the exhibition offers a replicable model for Chinese equipment enterprises expanding overseas:
-
Demand-Driven Tech Iteration: In-depth research revealed that Southeast Asian markets prioritize moisture resistance (53%), cost control (32%), and regulatory compliance (15%) over Western markets. This insight guided targeted product optimizations.
-
Culturally Adaptive Value Creation: Integrating local cultural symbols—such as Indonesian batik patterns and Thai Buddhist motifs—into packaging design transforms equipment into a carrier of brand culture, elevating “technology export” to “value export.”
-
Flexible Cooperation Models: Catering to Southeast Asia’s small and medium-sized enterprises, an innovative “equipment leasing + technical management” business model was introduced, allowing clients to pay based on production volume and lowering initial investment barriers.
Over four days, Shanghai Longying used the LY-300 packaging machine as a lever to unlock Southeast Asia’s trillion-dollar packaging market potential. As Zhang Xudong, CEO of Shanghai Longying, stated at the exhibition closing ceremony: “We are more than equipment suppliers—we are partners in industrial upgrading. Moving forward, Shanghai Longying will continue to drive innovation, empowering Southeast Asian enterprises to transition from ‘manufacturing’ to ‘smart manufacturing’ in the global industrial chain.” This exhibition success not only marks the rise of Chinese packaging machinery in Southeast Asia but also signals a new era where “Made in China” evolves from product export to standard and ecosystem export.
